How to Get Your Google Review Link: Three Ways, With the Exact Link Format
Updated
Customers rarely leave a review when they have to find your profile first. A direct link opens the review form in one tap, so most businesses put it in receipts, follow-up emails and a QR code at the counter. Below are the three ways to get that link, what each version looks like, and the mistakes that make a printed code go to a dead page.
From your Business Profile: the short link
If you manage the listing, sign in to Business Profile, open Read reviews and then Get more reviews. Google shows a short link and a QR code there; copy the link or save the code image. This is the only place the short form of the link exists, and the QR code is currently generated on a computer browser only. The short link is tied to the profile, so keep it where you can find it again.
From a Google Maps link: works for any listing
When you do not manage the profile, or you handle many client listings, open the business in Google Maps and copy the link from the address bar. The long link carries the place identifier, and the generator on this site turns it into the direct review link and the Place ID. This works for service area businesses too. Short maps.app.goo.gl links need to be opened first, because the identifier is only in the expanded link.
What the link looks like and what to test
The direct form is search.google.com/local/writereview?placeid= followed by the Place ID, which starts with ChIJ. A customer has to be signed in to a Google account for the form to open. Before you print anything, open the link in a private browser window and check that the review dialog shows your business name. Google says Place IDs can change when a business moves or closes, so test a printed code again after any such change. Offering a discount or a gift for a review is against Google's rules, so ask without incentives.
Sources
- https://support.google.com/business/answer/16816815